How I work with you
I offer two core services and a mentoring programme. Both services share a common thread: helping expert users make high-stakes decisions from complex data. Every engagement starts with a conversation to understand what you're trying to build, where you're stuck, and what good looks like for you.
Product Leadership
For founders and product leaders building intelligence platforms, data products, or analytical tools
If you're a founder: You're building something complex. A platform where expert users make high-stakes decisions from messy, incomplete, interconnected data. The technology works, but the product isn't landing. Users struggle to get value from it. Your team is growing but decisions are slowing down. The board can see the potential but not the progress. AI is raising the bar for what these platforms are expected to do — but also making it harder to keep the product focused on what users actually need.
If you're leading product: You've inherited or built a product that's grown faster than the team's ability to manage it. You need someone alongside you who's done this before — not with a generic SaaS tool, but with platforms where the data is complex, the users are specialists, and getting it wrong has real consequences.
I understand both sides — what it takes to build these products, and what the analysts using them actually need.
That means I can help you close the gap between what your product does and what your users need it to do.
Brand Protection
For brand owners who need more from their data and tech vendors building the tools they rely on
If you're a brand: You're running a brand protection programme. You have the data — enforcement actions, takedowns, marketplace monitoring, counterfeit tracking. But it sits in spreadsheets or dashboards nobody really looks at. Your team is busy reacting, not analysing. AI-powered tools are generating more data than ever, but that's not the same as generating insight. And when your stakeholders ask what the programme is actually achieving, the answer isn't as clear as it should be.
If you're building the technology: Your product isn't landing the way it should. The features are there, but users aren't getting the insight they need from them. You know the enforcement data is valuable, but you're struggling to turn it into something that changes how brands make decisions.
I understand both sides - what brand owners actually need from their tools, and what it takes to build technology that delivers it.
Mentoring
For ambitious professionals — especially women — who want to reach the C-suite
I've held leadership roles across product, operations, and customer success in companies ranging from startups to over 200 people. I've navigated the politics, the imposter syndrome, and the moments where everything feels like it's about to break. I know what it takes to get to the top because I've done it, and I know the specific challenges women face getting there.
This is for people early in their leadership journey who want someone in their corner. Whether you're in product, ops, or CS, if you're ambitious and want to reach the C-suite, I can help you get there faster and with fewer of the mistakes I made along the way.
Regular 1:1 sessions
Fortnightly or monthly — a working relationship with someone who'll be straight with you, not just encouraging.
Real challenges
Practical guidance on the problems you're actually facing right now, not textbook theory.
